Friday, November 16, 2007

TechCrunch: NBC Picks Up MySpace Show Quarterlife

http://www.techcrunch.com/2007/11/16/nbc-picks-up-made-for-myspace-show-quart...

Media_httpimageswebsnaprcomurlwwwmyspacecomquarterlifesizem_vzhiojcvbohrjij

This is being reported as “…the first time a made for internet program has been picked up by a television network in the United States.” All I can say is

“It was going to happen evenutally; what took the networks so long?”

I worked in video post production for 11 years, and (along with many others) predicted this, but thought it would happen sooner. Seems that the rising availability of broadband connections, fast computers, “web2.0”, and the epiphany by the broadcast industry that the future is online, have all finally come together.

Actually, I take that back, it wasn’t an epiphany by the industry, it might be best compared to the police cruiser in the Blues Brothers; as long as the vehicle is running, they are going to ride (in) it until the end. Yes, there is oil spraying out of a leaky head gasket, smoke belching from under the hood, and 3 misfiring cylinders, but it hasn’t died, so why spend money on a new car? This one is perfectly fine. Maybe we’ll just rent a new car…take some deep whiffs of the new car smell, sit in the plush leather seats, and play with the surround-sound-gps-navigation-super-system. But we’re definitely not buying something new until our car dies.

If I were you, I wouldn’t wait too long.??

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