Augmented Reality on the iPhone.
???Yeah, it???s a cute dog; so what????
Well, imagine it???s a magazine ad for Hilton with a 3D view of the actual hotel room you???ll be staying in once your plane lands. Or, it???s a 3D 360?? rendering of Mazda???s latest car. Or an interactive car selector for Toyota. Or a virtual Lego game. Or in-store virtual demos. Or interactive bus/cab/train commericals with location-specific content guided by the iPhone???s built-in GPS. Or 1 billion other ideas that should be flowing through your mind right about now.
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