I work in the ad/marketing industry, and it is littered with acronyms and phrases specifically crafted to make everyone sound smart and feel important. If you don’t speak the lingo, it’s quite definitely an absolutely sure sign that you’re not keeping up with the industry, and that you can’t possibly be relevant. What’s a person to do?
Adrants has the answer with the “Official ad:tech New York Ad-Jive Dictionary”.??
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