People are constantly asking me about Twitter:?? What is it, what is its value, and why do I “tweet” so much? Actually, compared to some people, I hardly register on the tweet scale, and frankly, if you’re working at a company that deals with social media and you’re not on Twitter, then I should be concerned about you, but that’s another post (coming soon). Because I’m a focal point for the Twitter discussion, I’m always looking for definitive examples that bust the FUD and illustrate how this real-time platform can be leveraged.
I’ll stop a sec to say that “real time” is the key to Twitter. You’ll be hearing those two words a lot this year.
The folks at Poke have come up with an ingenious use for Twitter: BakerTweet. It’s a physical computing appliance that allows bakeries to broadcast what’s fresh out of the oven. Locals simply subscribe to the bakery’s twitter feed to stay informed.
What’s awesome about BakerTweet is that it abstracts the details of using Twitter while still taking advantage of its real-time communication platform; it’s a win-win. The bakery can connect directly with its customers, and customers know when their favorite goodie is fresh out of the oven.
With even a little imagination, it’s not hard to see where this all goes. You can see it, can’t you? And oh, btw, this is social media in action, folks.
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