During a discussion with a CEO at a former employer, I began to explain why APIs were important, and pointed to Twitter as an example of how an API can mean the difference between leading and following. He told me that, other than developers, no one cares about or understands APIs, and therefore they weren’t important. He wasn’t able to see past the tactical implementation, understand the basic concept, and extrapolate out a few steps.
I left that company.
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